As a team, we ideated and implemented a marketing plan to reach those 18 to 24. We researched and created user personas to better understand and reach our target demographic.

Our strategy focused on Instagram where we generated branded and original creative media including Reels, animations, photography, and graphics for the @ptbocounty page. We considered each piece of content individually and as a whole both aesthetically and strategically to curate a professional and fun Instagram page.